FERRARI PUROSANGUE: PRICING, OPTIONS & VALUE, YOUR ULTIMATE GUIDE

  • The Ferrari Purosangue targets ultra-wealthy buyers with a price tag that often exceeds $400,000, competing against the likes of Rolls-Royce and Bentley.
  • Customization options abound, from exterior colors to interior features, allowing buyers to tailor the SUV to their unique tastes and preferences.
  • Ferrari stays true to its legacy with a roaring V-12 engine, top-of-the-line aerodynamics, and cutting-edge technology, making the Purosangue a true sports car.

Performance SUVs are nothing new. Porsche has been pumping out high-performance variants of the Cayenne and Macan forever and the Lamborghini Urus has already been around for six years if you can believe it. In any case, more than one automaker has proven that they’re desirable and that they can be wildly successful.

Ferrari is the newest manufacturer to join in on the fun with the 2024 Purosangue, an SUV that is every bit a Ferrari from head to toe. The Italians don’t just want to take down the likes of the Cayenne and the Urus, though, they want the Purosangue to eat into the sales of cars like the Rolls-Royce Cullinan and the Bentley Bentayga.

To see just how the Purosangue stacks up against the competition, we dissect everything that Ferrari has equipped it with. From the performance of its roaring V-12 engine to the opulent cabin that you’ll find yourself relaxing in, here is everything that the 2024 Ferrari Purosangue has to offer.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from Ferrari, and other authoritative sources, including HotCars and CarBuzz.

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The Ferrari Purosangue Starts At An Insane $398,350

While performance SUVs like the Cayenne and Urus, and certainly not cheap, the Ferrari Purosangue is on another level entirely. Rather, its price tag sits among some of the most expensive cars on the market, like the Rolls-Royce Cullinan. But does it offer the same level of luxury?

A Price Few Can Pay

Ferrari prices their Purosangue in a bracket that only the wealthiest can afford, being more expensive than most other cars on the road. Its massive V-12 and poor fuel economy also mean that you’re subject to the gas-guzzler tax, meaning your Ferrari SUV's price can be more than $400,000. Yet, the Purosangue has been insanely popular.

If you’re able to afford a Purosangue, you will find that Ferrari has pulled out all the stops in making this a luxury car as much as it is a sports SUV. Everything has been sculpted to provide a certain experience, one that Ferrari is incredibly passionate about. The Ferrari Purosangue has a dual identity. It wants to be a sports car that pulls out no stops, offering only the most driver-centric experience. It also, however, wants to be a luxury car, one that offers an unrivaled sense of awe. The Italian automakers have somehow managed to achieve both of these aspirations at once.

Standard Equipment

The interior of the Purosangue is elegant yet sporty at the same time. Every surface is covered in only the finest quality materials, from the dashboard to the seating. There are four seats and each of them are incredibly comfortable buckets. Both the front and the rear get a center console which gives them access to things like climate control and the massaging seats.

The Cockpit is particularly driver-centric, something that we would definitely expect from Ferrari. There are two screens, one which acts as a digital gauge display and the other sits in front of the passenger seat rather than in the center of the vehicle. Rather than using a touchscreen for important controls, Ferrari has put them all on the steering wheel to give the driver direct access to everything they need. The Purosangue forgoes navigation as Ferrari assumes that people just use their phones for that anyway.

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You Can Customize Your Pursangue To Be Exactly To Your Tastes

One of the aspects of any car that puts it above the rest in terms of luxury is being able to customize even the most minute details. This means that no matter how many people buy the Purosangue, despite the Ferrari SUV’s price, yours will be fully customized to match your tastes.

Interior And Exterior

If you want to have an array of choices when it comes to the paint job of your Purosangue then you’re in luck. There are 24 different colors to choose from in a range of different textures. You can also choose from six different wheels, customizing them with a choice of titanium wheel bolts, carbon center caps, or black wheel caps. Your brake calipers are also customizable with nine different colors to choose from.

One of the most attractive options you can fit your Purosangue with is the panoramic glass roof. You can also fully customize the color of your interior, from the dashboard to the floor mats. You can fit both the front and the rear seats with built-in massaging functionality. You can also fit your Purosangue with aluminum footrests and a custom dedication plate.

Equipment

As standard on the Purosangue, you get access to an air quality sensor, a smartphone wireless charger, a Burmester sound system, and general connectivity for your smartphone, but you can untick any of this should you wish to exclude them. You can opt for a weight reduction kit, a suspension lifter, adaptive front headlights, and a garage opener. You can even choose to include personalized luggage sets.

In terms of safety, you can equip your Purosangue with run-flat tires, an emergency call system, and a fire extinguisher. You can also add a surround-view and a digital rearview mirror to Ferrari’s already stacked driver assistance package.

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A Roaring Powerful V-12 Engine Sits Under The Hood Of The Ferrari SUV

Ferrari may have caved and made an SUV, but what they haven’t done is dilute the Ferrari formula even a little. In every conceivable way, the Ferrari crossover is a sports car that can beat just about anything, whether it's competing in a fashion show or ripping around a track.

Performance Specifications

Engine

6.5-Liter Naturally Aspirated V-12

Transmission

8-Speed Auto-Shift Manual

Horsepower

715 hp

Torque

528 lb-ft

Driveline

AWD

0-60 MPH

3.2 Seconds

Top Speed

193 MPH

(Source: Ferrari and Car and Driver)

Ferrari heard the cries of purists rebelling against the idea of an SUV from the manufacturer and they defied them in just about every way. The massive naturally aspirated engine under the hood of the Purosangue is about as Ferrari as it gets. To disperse any doubts that this engine is just for show, many of the parts were pulled straight from the 812 Competizione. However, acceleration and speed aren’t the only things that make a sports car impressive.

One of the aspects that Ferrari is most proud of is the aerodynamics of this sports SUV. The Italian automaker claims that the Purosangue is in a class of its own when it comes to the aerodynamics of an SUV. Every divot and blade on the Purosangue’s body is intentional and adds to the downforce of this incredible one-of-a-kind crossover.

The Purosangue also comes with some of the most recent and most impressive track-focused technology. A part of this is the independent four-wheel drive system that you will find on the 812 Competizione. On top of this, Ferrari’s active suspension system makes its debut, which all but eliminates body roll thanks to electric motors that dynamically control suspension stiffness.

Fuel Economy

Model

City

Highway

Combine

2024 Purosangue

11 MPG

15 MPG

12 MPG

(Source: Fuel Economy.gov)

Whilst we acknowledge that most people who are willing to spend the money it costs to own a Purosangue can afford to pay for the fuel to run it, it is worth noting how heavy the Ferrari SUV is on fuel. While it's one of Ferrari’s least fuel-efficient offerings, it still goes head-to-head with its competition, the Urus and the Bentayga, and earns similar fuel economy ratings to its rivals.

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Maintaining This Artistic Exotic SUV Likely Won’t Cost You Anything

The Ferrari Purosangue is a one-of-a-kind beast that perfectly marries performance and luxury in a package that will definitely appeal to anyone who can afford it. What many don’t consider when buying a vehicle with this kind of price tag is the cost of maintaining it and keeping it running in good order.

An Unrivaled Maintenance Plan

Competitors like Lamborghini offer no complimentary maintenance on their performance SUVs. Bentley offers one year of complimentary maintenance and Rolls-Royce offers an impressive four years. Ferrari, on the other hand, is offering anyone who buys the Purosangue seven years of complimentary maintenance. This means that while you might have to fork out a ton initially, the costs of making sure your Purosangue stays in good order are completely covered for seven years.

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